AI is transforming marketing—but what about ethics? In this episode of The Backstory on Marketing and AI, we explore how ethical decision-making must evolve alongside AI-enabled market research and automation.
Maurie and Jim Beasley engage with Dayna to explore the intersection of AI and ethics. They discuss the evolving nature of ethical standards in professional practice, the impact of AI on humn relationships, and the importance of education in fostering AI literacy. The conversation emphasizes the need for ethical courage in decision-making and the significance of family values in navigating the challenges posed by technology.
Listen to the podcast here.
For more than forty years, Dayna Guido has sat across from clinicians in supervision, helping them navigate the gray areas of mental health practice: What do you do when a client discloses something outside the session? How do you manage the competing needs of confidentiality and safety? How do you know when your own reactions are clouding your judgment?
Now, she says, a new layer has complicated every one of those questions: Artificial Intelligence(AI).
“Supervision is where ethics becomes real,” Guido explains. “It’s the space where clinicians learn how to apply abstract codes to living situations. With AI, those situations have multiplied in ways we never anticipated.”
Read full article in Financial Tech Times.
In a field often focused on providing answers, Dayna Guido emphasizes the value of asking questions.
This might sound counterintuitive coming from someone who’s spent decades training therapists, running supervision groups, and writing books about ethics and parenting. But for Guido, a clinical social worker, longtime trainer, and quiet rebel in a world of rigid frameworks, she believes learning is most effective when it starts with self-reflection rather than direct instruction.
“Ethics isn’t something I lecture on,” she says. “I don’t give people answers. I help them think.”
Read full article in Digital Journal.
In the middle of the country, far from Silicon Valley’s techno-optimism or D.C.’s policy debates, Dayna Guido has been quietly shaping one of the most consequential conversations in healthcare today: how mental health professionals can stay human in an age increasingly defined by artificial intelligence.
Read full article in CEO Weekly.